A landing page is quite simply a page on a website where traffic is sent specifically to prompt either a result or action.

It is crucial every marketing campaign you run online, each has its own landing page. This is a great way of measuring the success of any campaign you run online.

Landing pages are equally important to organic search, press releases, and PPC campaigns. It’s paramount these pages are optimised as they are key to driving sales and increasing customer contact. Landing Pages For PPC Campaigns

PPC Landing Page Optimisation

You will no doubt be aware search engines use algorithms to rank their organic search results. The same now applies to PPC (pay per click).

In the past paid search results have been determined by the amount advertisers were bidding for each keyword. Most major search engines are now dedicated to increasing the quality of each search result, for both organic and paid search. Given this fact, search engines such as Google have changed the way they rank paid search results.

You maybe familiar with the term Quality score. This is simply a score Google will give your website once analyzing the relevancy of the text on your paid adverts, to the content of your landing page(s). Both the bid price and quality score are now taken into consideration when ranking your adverts within paid search.

Achieving a high quality score for each advert will mean you can appear higher within the sponsored search, and be paying less than competitors below you!